Beyonce is TopshopUS singer Beyoncé and British high-street retailer Topshop are launching a fashion brand for “athletic streetwear” next year.
The joint venture, Parkwood Topshop Athletic, will include “clothing, footwear and accessories across dance, fitness and sports categories”, the chain said. Philip Green, head of Arcadia Group, which owns Topshop, said the project was a way of developing “fashion-inspired fitness”.
“Creating a partnership with Beyoncé, who spends many hours of her life dancing, rehearsing and training is a unique opportunity to develop this category,” he said.
In previous years, British supermodel Kate Moss designed a collection for Topshop, while British artist Stella Vine created a limited edition based on her artwork.’s latest celeb tie-in