42.Implementing Corporate-levelCooperative Strategies• Used to facilitate product & market diversification – Franchising: contractual relationship to describe and control the sharing of its resources and capabilities with partners • Allows firms to use its competencies to extend or diversity product or market reach, without completing a merger or acquisition – Knowledge embedded in corporate-level cooperative strategies facilitates synergy ©2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.