Prior to 1970 little research was done on the
college selection process and factors that influence
the process. Admissions staff at colleges and
universities were concerned with selecting and
rejecting students rather than with recruiting high
school seniors. The anticipated decline in college
applications and the resulting decreased enrollment
motivated post secondary administrators to search for
more effective ways to attract new students
(Chapman, 1981). A closer examination of the process
of college selection was necessary to search for new
ways to affect the process. This need produced
research literature suggesting different systematic
models of influences on college choice