1. Strong brand presence in over 90 countries with over 700 single brand outlets and 100 directly managed boutiques.
2. The brand has diversified into several lines like footwear, accessories making it a complete lifestyle brand.
3. The brand has its own procurement and manufacturing facility which also serves as centralized design facility.
4. The brand is available at all leading e-retailers like Net-a-porter, yoox, pret-a- porter which record high net worth sales for the brand
5. Good branding and marketing