In 1937, Vernon Rudolph opened his own store, deciding on Winston-Salem, North Carolina for the location when he learned that his favorite cigarette company, Camel Cigarettes, was headquartered in the small North Carolina city.[7] Rudolph primarily sold to convenience stores, however, he also sold hot doughnuts to individual customers who came during production time between midnight and 4am.[7] The first store in North Carolina was located in a rented building on South Main Street in Winston-Salem in what is now called historic Old Salem. The Krispy Kreme logo was designed by Benny Dinkins, a local architect. The first Krispy Kreme bakery outside the South opened in Akron, Ohio, in 1939.