Discussion Questions
1. What special risks, if any, did Schultz, as the company's founder, face coming back as CEO?
2. Why is it hard for successful firms to stay true to their core values and practices? What can they do to maintain their cultures?
3. Would you want to work for Starbucks? Do you or would you shopat its stores? Why?
4. Does Starbucks strike a balance between profit and social conscience?
5. What dangers lie ahead for Starbucks? What steps should it take to deal with these dangers?
6. Why did the Transformation Agenda succeed? What do you learn from the example of Starbucks that can be applied to other organizations?