An example of pro activity in the CSR context is a manufacturer monitoring emerging social trends and
regulatory initiatives regarding pollution control.
A company whose active investigation identifies new smokestack technologies to meet forthcoming or prospective
regulations at a low cost would clearly gain a long-term competitive advantage over its competitors.
But even more proactive is the firm which fosters pollution reduction throughout the organization
because it has anticipated that pollution-related costs will increase over the long term, For example,
3M Company developed the Pollution Prevention Pays (3P) programme in 1975 and had reduced pollutants
by over 575,000tons by the early 1990s.
The 3P Plus programmme was recently introduced to provide an even more holistic approach to pollution prevention.
Similarly, a consumer products firm pursuing an environmental marketing strategy would be better
positioned to roll out environmentally friendly packaging in a timely fashion for the 'green' decade of the
1990s, as Procter & Gamble has done.
By contrast, cutting back on R&D aimed at finding substitutes for CFCs in the early 1980s may have hurt DuPont's
dominance of that market niche more than the cutbacks helped the immediate bottom line.
An example of pro activity in the CSR context is a manufacturer monitoring emerging social trends andregulatory initiatives regarding pollution control. A company whose active investigation identifies new smokestack technologies to meet forthcoming or prospectiveregulations at a low cost would clearly gain a long-term competitive advantage over its competitors.But even more proactive is the firm which fosters pollution reduction throughout the organizationbecause it has anticipated that pollution-related costs will increase over the long term, For example, 3M Company developed the Pollution Prevention Pays (3P) programme in 1975 and had reduced pollutantsby over 575,000tons by the early 1990s. The 3P Plus programmme was recently introduced to provide an even more holistic approach to pollution prevention.Similarly, a consumer products firm pursuing an environmental marketing strategy would be betterpositioned to roll out environmentally friendly packaging in a timely fashion for the 'green' decade of the1990s, as Procter & Gamble has done. By contrast, cutting back on R&D aimed at finding substitutes for CFCs in the early 1980s may have hurt DuPont'sdominance of that market niche more than the cutbacks helped the immediate bottom line.
การแปล กรุณารอสักครู่..