Plans to expand Bengawan Solo overseas have been discussed since 2003, but the company has preferred to take its time to research markets, think through production issues and quality control, and test responses at overseas trade fairs. With the majority of its customers at Singapore stores comprising tourists, in particular from Hong Kong, Japan and Malaysia, Bengawan Solo is focusing on these countries for its first steps abroad. With a good record of continued profitability and no debts or bank borrowings, the Liew family has expressed its desire for Bengawan Solo to become an internationally renowned brand while remaining a privately held family business.