This paper presents desk-based research into the phenomenon of film tourism.
Current literature and case studies are reviewed to establish existing understandings and
discussions of the concept, including its various definitions, its potential for marketing purposes
and analyses into tourist motivation. Using stakeholder theory, the various stakeholders in the
film tourism planning process are discussed and interrelationships are analysed. This paper
addresses the existing gap in film tourism planning research and identifies further lack of
knowledge which leads to questioning the viability of film tourism for sustainable tourism planning
and development.