Product placements and work because no"call to action branded entertainment appears. Instead, increasing brand and positive feelings toward the awareness generating brand brand or her are the goals. When a consumer's favorite actor enjoy a particular avorite show it likely that the individual will contains a particular brand, becomes more transfer those positive feelings People the ages of 15 and 34 are to the brand. between more likely to notice brands placed in movie or show. Also. individuals in North Amer a ica and the Asia-Pacific area are more receptive than viewers in Europe. When a con umer sees a brand placement of a product that he has purchased. it may reinforce that idea that a wise decision was made, further validating the original purchase decision