Finally, top managers are responsible for monitoring their business environments. A. G. lafley, former CEO of Procter & Gamble, believes that mot people do not understand the CEO's responsibilities. Says Lafley, "Conventional wisdom suggests that the CEO was primarily a coach and a utility infielder, dropping in to solve (internal) problems where they crop up. In fact, however, the CEO has a very specific job that only he or she can do: link the external world with the internal organization." This means that top mangers must closely monitor customer needs, competitors' moves, and long-term business, business, economic, and social trends.