Oval-faced, with clear blue eyes and deep brunette fringe, Meghan Collison recalls a goth version of a perfect porcelain doll. Those otherworldly good looks have made the Canadian model a favorite with photographers from Steven Meisel to Mert Alas and Marcus Piggott in recent years, not to mention with her rapidly growing Instagram fan base. But while her loyal followers on the social media platform are familiar with her low-key off-duty beauty look—which consists mainly of “Vichy sunscreen, MAC powder, lots of black mascara,” says Collison—they may also have noticed a few dramatic departures in the makeup department of late.