Expected Benefits and Outcomes
According to the study of the project, the results are to study the factors that influence customer's behavior to watch the soundtrack films. The results would be a benefit to the researchers and also anyone who is interested to study.
Literature Review
A study of the factors that bring the student to decide to watch soundtrack movies. The researchers had researched some theories and related project as follow.
The ideal and theory related to stimulation and international films, Edward L Thorndike, an American psychologist and educator, who had studied about the learning theory emphasized on the relationship between stimulation and response. He believed that learning can happen by the bond that linking between stimulation and response. This theory was called "Connectionism Theory." This theory informed that learning can happen by the connection between stimulation and response, which result into many forms by the trials and errors until it discovers the most suitable and the best method.
Watching movies, listening to English language, and along with subtitle reading are useful to improve English skills: accent listening and English reading. English Idioms, or slangs, or various forms of sentence can be learned by this activity too. We can also reverse back to the scene we missed, and repeat playing. So we can guess the meaning of unknown words. Moreover, we can get used to the accent better. (Chapter 7 It's better to watch soundtrack movies, 2013)
New generation prefers to watch soundtrack films more than the past. Because they perfectly archive the original actors' voice, rather than watching Thai version. They way they speak in a film is in daily use, then we can learn the English-spoken language from its. When we get used to it, we can be able to understand some of the understatements in conversations too. (Arisara Tanapakij, 2004)