In addition to text case affecting reading speed, text organization can affect reading speed and content retention. Samuels (1983) suggests text construction/coherence is the most important aspect of readability. In describing information presentation on Web pages, Williams (2000, pp.384) stated "Good design reveals structure when it visually mimics the
logical relationships that exist among elementsthe human visual system attempts to find the structure of information it does so by looking for visual patterns." According to Williams, logical relationships are assigned based on a text's visual characteristics, and readers assume placement of any element on a screen as intentional and as a result, try to
assign meaning to it. Williams also identifies spacing as an important tool for organizing information, suggesting the visual system tries to group elements that are close together or separated by white space. This spacing simulates a "blocking" visual effect, helping the reader break down the information into smaller more manageable pieces of information, and
in turn can facilitate better content comprehension. In addition to manipulating text case, the current study included conditions where some text was emphasized using either all capital letters or spacing. This manipulation allowed us to examine whether the use of selective text emphasis would affect both reading speed and retention of emphasized and non-emphasized information.
In addition to text case affecting reading speed, text organization can affect reading speed and content retention. Samuels (1983) suggests text construction/coherence is the most important aspect of readability. In describing information presentation on Web pages, Williams (2000, pp.384) stated "Good design reveals structure when it visually mimics the logical relationships that exist among elementsthe human visual system attempts to find the structure of information it does so by looking for visual patterns." According to Williams, logical relationships are assigned based on a text's visual characteristics, and readers assume placement of any element on a screen as intentional and as a result, try to assign meaning to it. Williams also identifies spacing as an important tool for organizing information, suggesting the visual system tries to group elements that are close together or separated by white space. This spacing simulates a "blocking" visual effect, helping the reader break down the information into smaller more manageable pieces of information, and in turn can facilitate better content comprehension. In addition to manipulating text case, the current study included conditions where some text was emphasized using either all capital letters or spacing. This manipulation allowed us to examine whether the use of selective text emphasis would affect both reading speed and retention of emphasized and non-emphasized information.
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