Strengths analysis, firstly the brand was started in 1949 and has travelled a long way since then and establish itself as a youthful brand. Secondly the company also has strong financial position that they can increase the number also of branches. Adidas can sell it from company to online to market stores through different channels. Lastly, Adidas makes endorsements and sponsoring major sports organization such as FIFA and Olympic has increase the awareness of Adidas in the market and customer base as well.