Needs and expectations of users in Lithuania shall vary, products, services, methods of their creation shall change and improve as well as requirements raised for business shall increase. Rapidly changeable conditions of business environment shall determine transformations of the system of users’ values, needs and interests. All efforts of the company are made for satisfaction of users’ needs and services. Such efforts shall be implemented with reference to appropriate decisions and actions, related to product, its price, distribution and support of the offered product.