Yet online emotional experiences not only are attracting global attention
but are also the target of considerable amounts of research
funding. Recently, the European Union launched a 6 million Euros
(over 8million U.S. Dollar) project – HUMAINE – to investigate the influences
of emotional computing [42]. One emotional experience that has
received attention is that of “enjoyment”, which can have powerful effects
in online interactions. A sensation of enjoyment can influence online
shopping [28], computer and internet usage [90,92,93], e-Service
continuance [22], and mobile commerce [21].