When you send to a normal release, do you also send English and Thai versions to PR Newswire?
PR newswire is important for two reasons. First, many journos use it as a fact checking resource base, and secondly, its backlinks help carry a story further through Search Engine Optimisation (SEO) as other well followed sites picks up word alerts from them. With words like ‘sustainability’ we will find the media carry can often backfill through social media and other blogs.
For my information, Can you send me the complete media list you will send the Sea Change release to, both English language and Thai. My apologies for making work, but I need a feel for the first wave reach we will be seeking to hit.