Last — even though this doesn't directly pertain to menus — consider playing classical music, if appropriate. Full orchestras, quartets, and classical musicians tend to make customers feel like they're wealthier, leading them to spend more to prove it. The customer then leaves happy after their meal, and you're happy with what they spent. By contrast, beware of pop music, which can make customers spend as much as 10% less than average. However, the kind of music you play can clash with your décor if you pick wrong, so it's most important to be aware of the atmosphere that you are creating.