the cognitive, the goal is to attract
attention to promoting non-consumer,
bringing attention to the fact that the
company and its services there and they
can be available;
the emotional, the following identifying
its taste and knowledge, objective should
be raising awareness and desire to become
a potential customer of the company;
the behavior, which, using the most
effective methods of persuasion, the
objective is the transformation target
potential client clients actually true.