Currently, Branded Virtual Goods currently make up less than 1% of this market, with global revenue estimates for sales of BVGs at around $15 million. However, as virtual goods become more ubiquitous and brands come to recognize virtual goods as a valuable engagement and revenue opportunity, we expect that the growth of Branded Virtual Goods will outpace the industry’s overall growth.
We predict that global BVG revenues will grow at 113% CAGR over three years to $150 million by 2013 (2.5% share) and at 83% CAGR over five years to $318 million by 2015 (4% share).