Many people believe that Starbucks is the model for growth in a small company. When sales start to take off, many small companies have problems and begin to fail. But it is said that Schultz has placed top quality and experienced managers from larger chains into Starbucks and has invested heavily in personnel, information systems, and facilities. The company is constantly checking its image, its interior design, and locations. Starbucks believes that site selection is a key to success. The real estate division begins working up to nine months before a store is opened. They collect large amounts of information on the income, education, and coffee-buying habits in the new market