With the SAP ERP, products module, and exchange infrastructure, Under Armour increased both its top line—growth in sales—and bottom line—growth in net income. With
automated ATP processes, the data is reliable and inventory
management is efficient and lower cost. Multiple currencies
and companies are supported. Managers have a clear view
of timely data to drive better decisions and business
performance.
On July 28, 2009, Under Armour announced positive
financial results for the second quarter (Q2) of 2009—a time
when most companies’ sales were being hurt by the recession.
Consolidated net revenues for Q2 increased 5.1 percent to
$164.6 million, and net income increased 4.7 percent. The
apparel division’s net revenues increased 16.5 percent while
direct-to-consumer net revenues grew an impressive 36.6 percent during Q2. CEO Kevin Plank stated about Q2, “Our
results this quarter demonstrate our continued ability to successfully manage our business.”