• Tangible representation of brand or company values
• Significant enhancement of product deliver, experiencing or enjoyment
• Increased impact at point of purchase
• New distribution channels or opportunities
Over 70% of purchase decisions are made at the shelf, since packaging of product is the first thing
that a consumer sees, it plays a vital role in differentiating a brand from competition .consumers
are strongly influence by the packaging of products that they are considering to buy. Marketers
are well aware of this fact, and go to great lengths to create packaging that will draw in consumers
and convince them to buy the product. The shift in consumer decision making means that
marketers need to adjust their spending and to view the changes place at the right time, giving
them the information and support they need to make the right decision.