Generalist radio -also known as “conventional”- is characterised, in the words of Legorburu (2004: 47), “by the variety of contents, radio genres, and target audiences. Therefore, it includes in its programming offer very varied products and contents and uses the whole range of informative and entertainment genres”. The objective is to reach and consolidate the largest number of listeners by offering them heterogeneous content, programmes and genres. Legorburu (2004: 47) lists the key features of this programming model: variety of content, variety of genres, variety of programmes (with the magazine type as the main programme), distribution of programmes according to ratings and defined in time segments established based on the listening habits of a heterogeneous and large audience.