Each site is charged with all costs relating to the tours that show at that site, irrespective of source.
This is because we need to measure the CPT and marketing cost % at each site, relative to the sales revenue generated.
Now that we are developing more sophisticated tracking tools, going forward we will be allocating the cost of sourcing tours to the delivery site. In other words, internal call centres will be treated like vendors so that we can see the TOTAL actual cost of the tours that are being delivered by site and by channel.
Each site is charged with all costs relating to the tours that show at that site, irrespective of source.
This is because we need to measure the CPT and marketing cost % at each site, relative to the sales revenue generated.
Now that we are developing more sophisticated tracking tools, going forward we will be allocating the cost of sourcing tours to the delivery site. In other words, internal call centres will be treated like vendors so that we can see the TOTAL actual cost of the tours that are being delivered by site and by channel.