There’s a common belief that it’s tougher to
come up with new ideas for B2B marketing than
for consumer products. But most experienced
marketers know that innovation exists within B2B
as much or more as it does with B2C marketing –
just in different ways.
With a better understanding of buyers
through data, B2B marketers are now creating
some of the most innovative and smart
marketing seen since the Oldsmobile stopped
being your dad’s favorite car.
To help you escape the dullsville of old
fashioned B2B marketing, we tapped some of
the top B2B brands and thought leaders for
their best tips on how to bring some modern
innovation to the classic world of business to
business marketing.
To get a head start on the future of B2B
Marketing and the MarketingProfs B2B
Forum, read on for 33 practical and useful
insights that can rocket your business to the
stars.
Lee Odden, CEO of TopRank® Online
Marketing & Author of Optimize