The introduction of the NVQ program has enabled Dial-a-Cab to refine and improve its customer-service policies. ‘‘We have added components to the training, such as handling
difficult customers, to reflect the requirements of the NVQ,’’ Daren Morley explained. ‘‘The program has also provided staff with a greater understanding of the entire customer-service process, including the role of team leaders, which has helped to drive up standards.’’
A recent customer-satisfaction survey identified clear improvements in customer-service quality. ‘‘The availability of contact-center staff with NVQ Level 2 qualifications is proving extremely helpful in the tendering process and has contributed to the acquisition of several large corporate customers in recent months,’’ Daren Morley continued. ‘‘As a result, the overall call volume has increased by 20 to 25 percent.’’
To support this growth, Dial-a-Cab last year moved to new premises, creating an 80-position contact center – almost double the previous capacity. ‘‘Without a doubt, the availability of the NVQ program has helped us to attract a higher caliber of candidates for the new positions,’’ Daren Morley stated. ‘‘There is now a clear career-development path: individuals with Level2qualifications can thentakethe Level3 qualification toachievethe skills required to become a team leader or supervisor and pave the way for promotion.
‘‘The NVQ program has not only reinvigorated the level of engagement within the contact center and brought the team into the Dial-a-Cab corporate culture, but it has also boosted the professionalism of Dial-a-Cab’s front-line staff and the quality of customer service.’’
Brian Rice, chairman, concluded: ‘‘We are extremely pleased with the number of staff participating in the NVQ program to date and the continued interest in development, which will only help to enhance the quality of our call takers and our overall reputation.
‘‘Dial-a-Cab is committed to staff training and producing the best-qualified staff within our industry.’’