The chapter begins with a brief discussion of the differences between leading
and managing a project. The importance of managing project stakeholders is
then introduced. Managers require a broad influence base to be effective in this
area. Different sources of influence are discussed and are used to describe how
project managers build social capital. This management style necessitates constant
interacting with different groups of people whom project managers depend
on. Special attention is devoted to managing the critical relationship with
top management and the importance of leading by example. The importance
of gaining cooperation in ways that build and sustain the trust of others is emphasized.
The chapter concludes by identifying personal attributes associated
with being an effective project manager. Subsequent chapters will expand on
these ideas in a discussion of managing the project team and working with people
outside the organization