Visual Design
Some foundational ideas are so thoroughly ingrained in modern life that we hardly see them for their ubiquity and familiarity. The concept of “module and program”—regular building blocks of repeating patterns that when joined together produce an organized whole—permeates our information-age lives even more thoroughly than it did the lives of our ancestors in the industrial revolution launched by manufacturing innovators like Eli Whitney.
As the industrial world grew more complex, document designers in the mid-1800s began to adapt modular programs to newspaper, catalog, financial, and other publications, and modern page layout was born. In the early twentieth century the Bauhaus designers adopted the elements of visual logic discovered by the Gestalt perceptual psychologists, and those German and Swiss designers created modern graphic design (see Visual Design Principles sidebar, below).
Visual Design
Some foundational ideas are so thoroughly ingrained in modern life that we hardly see them for their ubiquity and familiarity. The concept of “module and program”—regular building blocks of repeating patterns that when joined together produce an organized whole—permeates our information-age lives even more thoroughly than it did the lives of our ancestors in the industrial revolution launched by manufacturing innovators like Eli Whitney.
As the industrial world grew more complex, document designers in the mid-1800s began to adapt modular programs to newspaper, catalog, financial, and other publications, and modern page layout was born. In the early twentieth century the Bauhaus designers adopted the elements of visual logic discovered by the Gestalt perceptual psychologists, and those German and Swiss designers created modern graphic design (see Visual Design Principles sidebar, below).
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