OVERVIEW
Is there such a thing as an ideal communications plan template? What would it look like? I've spent most of the last 10 years surrounded by communications and marketing plans.
I studied them at university, proposing reasoned solutions (at least in my mind) to other peoples' problems.
I worked briefly in marketing and communications in the private sector in the UK, before moving to Canada.
Once in Canada I joined the public service and initially spent a lot of time reading other peoples' assessments and edits on communications plans and learning from them ─ what worked, what didn't work, where people repeatedly left gaps and what made a good plan.
Eventually I found myself in a position where I had the
opportunity to provide input on communications plans myself. I even helped to develop training on communications planning. I then decided to move down from the macro level to the assembly line, writing plans and executing them myself.
I‘ve now moved to the agency side, approaching the process from a different angle again.
This variety of positions has given me an interesting perspective on communications plans and what they should look like.