Virality is also a result of 1. Excitation transfer: the residual excitation from a previous stimulus that may escalate a subsequent emotional state (Zillmann, 1971 cited in Albahas et al.,2015).
Virality is also a result of1. Excitation transfer: the residual excitation from a previous stimulus that may escalate a subsequent emotional state (Zillmann, 1971 cited in Albahas et al.,2015).