Context
This describes the totality that people rely on when they are making decisions. A low context culture relies on verbal information in the moment to interact and make decisions. A high context culture is one that needs to keep abreast of relationships in the environment at all times. This culture does not rely on verbal information in the moment as the main source of information with which to make decisions but rather a larger context that includes information and relationships removed from the immediate interaction. Americans are a low context culture, while the Chinese are a high context culture.Cultures are relatively different on the context dimensions as displayed in Figure 2.