A Japanese online stockbroker launched an online service in Thailand on Thursday, with the aim of using innovative technology to minimise investors' costs. SBI Thai Online, also known as "SBITO," is a joint venture with a registered capital of 722 million baht between Japan's SBI Group, and Thailand's Finansia Syrus Securities and partners. The new venture will introduce Japanese online trade technology with a 90% discount on brokerage fees for the first three-months. Customers will also be able to open accounts and submit documents via 8,300 branches of 7-Eleven convenience stores nationwide at no charge. Thailand's stock market has had the largest volume of trade and initial public offerings among the members of the Association of Southeast Nations for three consecutive years, while the number of online stock traders in the country is on the rise. SBI Securities, a subsidiary of SBI Group and a pioneer of online stock trading in Japan, is a securities company specialising in online stock trading services with a market share of 40% and 3.3 million customers in Japan. The new joint venture will commence receiving trading orders on Oct 16.