Natural latex mattress versus memory foam: the verdict
Latex and memory foam both excel at delivering restful comfort. However, latex comes out as the better option overall because it offers a lot of additional advantages, such as mould resistance, excellent airflow, and high durability. The only disadvantage of a natural latex mattress is its price, but memory foam is equally expensive.
Memory foam has a lot of disadvantages which all too often shoppers are not aware of until after they have purchased one. Some of these are smelly off-gassing and an unpleasantly hot sensation while sleeping, and these can actually interfere with your sleep.
With a latex mattress, the pricing is more in your favour than a memory foam mattress, because a latex mattress is so much more durable. A memory foam mattress gradually loses its elasticity over time. So you will get more years of good service from a latex mattress.
Remember that both types of mattresses are available in various levels of firmness, density, and so on. There are also differences in the quality levels from different manufacturers. So don't be tempted to compare, say, a low quality latex mattress with high quality memory foam (or vice versa) as you won't get a true comparison.
Overall, a natural latex mattress is better than a memory foam because latex has a lot more advantages, and less disadvantages, than memory foam. Memory foam is somewhat over-hyped. It is widely touted as being comfortable - and it certainly is - but many shoppers are simply unaware that memory foam comes with some significant disadvantages. In contrast, latex mattresses have a lot of advantages without significant disadvantages.
If you're thinking of shopping for a latex mattress, try one out and enjoy! You'll see first-hand why they are in high demand worldwide.