As befitting the first transatlantic crossing of the world’s most celebrated ship, many of these souls were high-ranking officials, wealthy industrialists, dignitaries and celebrities. First and foremost was the White Star Line’s managing director, J. Bruce Ismay, accompanied by Thomas Andrews, the ship’s builder from Harland and Wolff. (Missing was J.P. Morgan, whose International Mercantile Marine shipping trust controlled the White Star Line and who had selected Ismay as a company officer. The financier had planned to join his associates on Titanic but canceled at the last minute when some business matters delayed him.)