Variables
were evaluated using a 7 point Likert-scale to illustrate their degree of agreement. Scale point “7”
indicated “Strongly Agree”, point “6” indicated “Agree”, point “5” indicated “Slightly Agree”, point “4”
indicated “Neither Disagree nor Agree”, point “3” indicated “Slightly Disagree”, point “2” indicated
“Disagree” and point “1” for “Strongly Disagree”. The last section was an open ended question on the
overall general acceptance on halal food concept. A pilot test was conducted and tested on 10% of the
actual total respondents. Cronbach’s alpha value of 0.891 indicated that the instruments prepared were
reliable to measure market acceptance. The questionnaire was distributed to 250 respondents in the north