Even the most successful entrepreneurs have failed ventures in their pasts. Even Steve Jobs, who operated more than one game-changing company, had numerous failed products in his past, like the entire NeXT platform. In many ways, entrepreneurship is a question of learning to come back from those failures and of structuring your business attempts so that you can afford to fail, if need be. Choosing not to risk everything and protecting your financial security (and that of your family) makes sense for entrepreneurs. When you consider that business models can be as trendy as fashion and that many new entrepreneurs will pursue something that seems popular, the high rate of failure in new businesses is not surprising.