Your app or its metadata contains misleading content. Specifically, your app icon has a well known Disney character in it.
We’ve attached screenshot(s) for your reference.
Next Steps
Please remove or revise any misleading content in your app and its metadata.
Since your iTunes Connect Application State is Rejected, a new binary will be required. Make the desired metadata changes when you upload the new binary.
NOTE: Please be sure to make any metadata changes to all App Localizations by selecting each specific localization and making appropriate changes.