The principal limitations of the study lie in the data, the operationalizations, and the underlying model. The sample consisted of a limited number of volunteer respondents from a specific population. The findings consequently have limited external validity so that replications with random samples and other populations are needed to define the boundary conditions for the results. In particular, studies should be done in other cultural settings either to verify the universality of these clothing orientations or to set the boundary conditions for the model. There is no guarantee that consumers in other countries respond in the same way as do these US consumers. Of particular interest would be cultural differences in the meaning of materialism about which there are conflicting findings. Although the variable operationalizations met the criteria for reliability and validity, they remain self‐reports. Future studies should use behavioral operationalizations to validate the findings. The underlying model implies a causal direction from materialism to its consequences. The present results and those of many other studies exist only at the correlation or regression level. Additional research should devise formal causal models and test them with SEM analysis. Finally, the model is incomplete, specifying only a few of the variables to which materialism is associated. Future research should focus on adding additional variables to the model both as antecedents of materialism and consequences and additional clothing outcomes such as opinion leadership and innovativeness should be evaluated as well as heavy vs light users of fashion clothing. Finally, future research should examine these findings in the marketplace. How might the interrelationships in this model be useful in designing retail spaces and clothing‐related marketing communication?