Many proponents of creative visualization and guided imagery in community engagement emphasize the importance of preframing before undertaking such a process. There are many reasons for preframing. First, it’s wise to prepare participants for the intensity of the process they are about to experience. Second, research and experimentation in management and sports psychology have demonstrated the effectiveness of approaches that bridge between linear and lateral ways of being and seeing the world. We can explain that, with our current understanding, we may not be able to perceive every possible alternative or solution to a problem or a situation. If necessary, we can explain that guided imagery is not a strange ‘way out’ experience but is used often, especially in sports psychology and increasingly in business and organizational development, to help people improve performance and achieve clarity about their goals and plans. There is now widespread and public acceptance of guided imagery. It is used to teach relaxation, alleviate anxiety and depression, relieve physical and psychological symptoms and resolve conflict.