the ways bacteria help us every day. This could encompass infographics that show the massive amount of oxygen production cyanobacteria perform, or what the world would look like if bacterial and fungal decomposers ceased to exist. A larger budget could involve video production partnering with thought leaders in the field or with industrial clients highlighting the roles bacteria play in their businesses. Skipping ahead in the marketing funnel, you could roll out a new line of scents based on unique microbial ecosystems, like Eco Series: Hydrothermal Vent or Prismatic Spring, to connect the educational content to your products.