Colombian NPOs need to make a greater in the use of social media as a communication strategy. They are recommend attention to the advantages that Facebook. Factors that affect the use of social media by Colombian NPOs, stimulate a greater use of Facebook as a communication and dialogic strategy. That Facebook provides successful dialogic outputs in advocacy organization. In the case of NPOs that operate in countries with very limited resources and with a high level regard. The frequent online contact of the organisation with their stakeholders seems to be an incentive