Parents,
educators, and health care providers must understand the effects that media has on childhood
development and learn ways to moderate negative effects and maximize positive effects. This
literature review seeks to identify the physical and psychosocial effects that media has on
children and the variables of media use, which are important Variables that effect media use by
children, such as age, gender, time, and content of media, are teased out ofthe literature to
identify those that to lead to health consequences.