Snapchat has also been preparing for the way in which brands will turn an ad into a conversion for them. For some brands, that will be all about pushing the user out to a website. But for folks selling music or movies, Snapchat needs a way to give users a path to purchase.
All the way back when Snapchat introduced My Story, in October 2013, the company experimented with a click-to-buy button that would appear just below the snap after it was consumed. For musical artists, this button sent you straight to the song’s listing on iTunes.