innovation in regard to VFXs, with
competing productions seeking to out-do
each other in terms of their visual
achievements. Its range of genres, from
fantasy adventures like the ‘Hobbit’ and the
‘Harry Potter’ series, through to come-alive
comic hero outings like ‘Iron Man’ and
‘Spiderman’, also provide new scope for
over-the-top VFX that make a tangible
contribution to box-office revenues.