1. It’s a one page document. If you’ve got pages and pages, you start to dilute your style. Find only the BEST images that represent your style and stick with them. The rest is fluff.
2. It’s the sum of it’s parts. How you order and display your images speaks just as strongly about the mood as the images themselves.
Going For The Structured Look?
Some digital mood boards are very structured and gridded. They usually have less images than a collage type mood board, which makes every image even more essential to telling the story. They also have a very “finished” look about them.
Do: Have consistency. If you want borders, make the same sized borders around every image. The first sign of a non-designer mood board is having some images closer to each other than other.