participant feedback to the TTM events has been overwhelming. Consider the quote below , received from a Korean designer
" The Santa Fe TTM was such a refreshing opportunity for me in building the Santa Fe , Marketing strategy. Though the ways you chose to execute the event were actually so strange for a typical Korean like me because all I knew about TTM.(Touch the Market) was that it's just a kind of market research. I really want to show my appreciation for you efforts for Santa Fe and your kindness to me
The result It of all this TTM won was profound, it is the Z-shape profile for our second generation Santa Fc that emulates a speed
Skater’s race stance and profile and gives the vehicle a sense of speed. The interior combines a high-tech look with the warmth of wood. much like the design fleeting inspired from the model
homes visited and homes of the glamour moms
Through TTM, the team was able to lay out the basics of a successful product development and communications experience to develop our second generation Santa Fe.
The success of this experience has led to addition TTM events for other project with even greater attendance and corporation. Attendance has grown from 12 participants to nearly 20 per event, and the number of functional groups attending has grown from four to eight divisions. The output has become more sophisticated and
focus target consumers are now a recurring part of the four-year product development cycle with the same consumers providing feedback as the concept evolves.