13.3 Company-Wise analysis of Mutual Funds
The mutual fund route of investment has unique characteristics that make it significant to the retail investors. The
growing popularity of funds is not because of the booming stock market, but due to the fact that it offers the best in
terms of variety, liquidity, tax efficiency, flexibility, diversification and professional money management. To know the
preferences of the investors towards leading Mutual Fund companies, the data had been collected over three
characteristics, Brand image, Past Performance, and Volume of the business using ranking method. The following
table is constructed on the basis of the majority of the decision furnished by the respondents.