As previously mentioned, Thai consumers’ disposable incomes are relatively mid-range when compared to the
other four ASEAN markets covered in this report, however, per capita consumption is fairly high. First time
exporters usually use a local importer or distributor to enter the Thai market. According to the USDA,
interpersonal relationships are very important when doing business in Thailand.
The 7-Eleven chain of convenience stores saw the highest grocery banner sales in Thailand, but the most
popular modern retail channel is hypermarkets/superstores with sales of US$4.2 billion. The modern grocery
market in Thailand is very fragmented, with Tesco Lotus, Big C and Carrefour as the three players in this
channel. Makro, a cash and carry, is another large grocery retailer.
Much like Indonesia, wet markets and food stalls are the main sources of food purchases for many consumers.
However, more and more Thais are shopping at modern grocery retailers due to a wider range of products and
low prices. Some grocery retailers (such as Tops Market, Central Food Hall, Villa Market, and Jusco)
specifically target foreign workers, tourists and mid- to high-income Thais. Many other grocery retailers have an
imported products section catering to high-end consumers. Tops Market, owned by Central Retail, is
somewhat different than its counterparts Tops Super and Tops Daily. It contains many service counters for
ready-to-eat foods such as pizza, sushi, sandwiches and salads, and also has its own juice bar. There are 32
Tops Markets in Thailand. The Central Food Hall, also owned by Central Retail, is another upscale grocery
retailer positioned as the best premium shopping store in Asia. These outlets merge grocery retailing with
foodservice, with one outlet boasting over 1,000 food court seats. Villa Market is a main supermarket
competitor to the Tops Market. It currently has 18 retail outlets and is Thailand’s longest established local
supermarket chain.
Malaysia
Malaysians are the second richest consumers of the five major ASEAN markets, after Singaporeans. They
have a preference for high quality products and there is a trend
As previously mentioned, Thai consumers’ disposable incomes are relatively mid-range when compared to theother four ASEAN markets covered in this report, however, per capita consumption is fairly high. First timeexporters usually use a local importer or distributor to enter the Thai market. According to the USDA,interpersonal relationships are very important when doing business in Thailand.The 7-Eleven chain of convenience stores saw the highest grocery banner sales in Thailand, but the mostpopular modern retail channel is hypermarkets/superstores with sales of US$4.2 billion. The modern grocerymarket in Thailand is very fragmented, with Tesco Lotus, Big C and Carrefour as the three players in thischannel. Makro, a cash and carry, is another large grocery retailer.Much like Indonesia, wet markets and food stalls are the main sources of food purchases for many consumers.However, more and more Thais are shopping at modern grocery retailers due to a wider range of products andlow prices. Some grocery retailers (such as Tops Market, Central Food Hall, Villa Market, and Jusco)specifically target foreign workers, tourists and mid- to high-income Thais. Many other grocery retailers have animported products section catering to high-end consumers. Tops Market, owned by Central Retail, issomewhat different than its counterparts Tops Super and Tops Daily. It contains many service counters forready-to-eat foods such as pizza, sushi, sandwiches and salads, and also has its own juice bar. There are 32Tops Markets in Thailand. The Central Food Hall, also owned by Central Retail, is another upscale groceryretailer positioned as the best premium shopping store in Asia. These outlets merge grocery retailing withfoodservice, with one outlet boasting over 1,000 food court seats. Villa Market is a main supermarketcompetitor to the Tops Market. It currently has 18 retail outlets and is Thailand’s longest established localsupermarket chain.MalaysiaMalaysians are the second richest consumers of the five major ASEAN markets, after Singaporeans. Theyhave a preference for high quality products and there is a trend
การแปล กรุณารอสักครู่..
